Revenue Analytics
See exactly how much money each traffic source generates. Revenue tracking connects your Tebex store to Analyse, automatically attributing purchases to the campaigns that brought each player.
Stop guessing which YouTuber or ad campaign is worth the investment. With revenue analytics, you can see the actual ROI of every marketing channel.
Setup
Revenue tracking requires connecting your Tebex store. Follow the Tebex Integration guide to set it up.
Once connected:
- Players join through campaign hostnames
- Players make purchases in your Tebex store
- Tebex sends purchase data to Analyse
- Analyse matches purchases to player campaigns
- Revenue is attributed to the original source
Revenue Dashboard
Overview
See total revenue, average order value, and purchase count at a glance. Filter by date range to analyze specific periods.
By Campaign
Compare revenue across all your campaigns. See which sources bring the highest-value players and best conversion rates.
By Player
View individual purchase history. See each player's total spend, purchase count, and attributed campaign.
Transactions
Browse all purchases with transaction ID, amount, player, packages purchased, and attributed source.
Metrics Tracked
| Metric | Description |
|---|---|
| Total Revenue | Sum of all purchases |
| Transactions | Number of purchases |
| Average Order Value | Revenue ÷ Transactions |
| Revenue per Player | Revenue ÷ Unique buyers |
| Conversion Rate | Buyers ÷ Total players |
| Revenue by Campaign | Breakdown by traffic source |
Attribution Logic
Revenue is attributed to the first campaign a player was attributed to:
Player joins via youtube.myserver.net → "YouTube" campaign
Player later joins via play.myserver.net
Player makes purchase
Revenue credited to "YouTube" (first attribution)
This ensures you measure the true acquisition value of each channel.
Creator Codes
Track affiliate revenue with Tebex coupons:
- Create a coupon in Tebex (e.g., "NINJA")
- Share the code with your creator
- Purchases using the code are tagged in Analyse
- See revenue generated per creator code
Creator codes work alongside campaign attribution — you can see both which hostname brought the player AND which code they used.