Campaigns
Track where your players come from. Campaigns let you attribute players to specific sources — like a YouTuber's video, a TikTok post, or a Discord ad — by using unique hostnames.
When a player joins through youtube.myserver.net instead of play.myserver.net, Analyse automatically attributes them to your "YouTube" campaign. You can then see exactly how many players each source brings and how valuable they are.
Setup
Step 1: Create a Campaign
- Go to Campaigns in your project dashboard
- Click "New Campaign"
- Enter a name (e.g., "YouTube")
- Add the hostname players will use (e.g.,
youtube.myserver.net) - Click "Create"
Step 2: Verify Your Domain
Before the campaign works, you need to verify domain ownership:
- Go to Project Settings → Domains
- Add your domain (e.g.,
myserver.net) - Add the DNS TXT record shown
- Wait for verification (usually under 5 minutes)
See the Domain Verification guide for detailed instructions.
Step 3: Create DNS Record for Subdomain
Point your campaign subdomain to your server:
- In your DNS provider, create an A record or SRV record
- Point
youtube.myserver.netto your server IP - Share the link with your content creator
How Attribution Works
Player clicks link: youtube.myserver.net
Minecraft client connects to that hostname
Analyse captures the hostname on join
Player attributed to "YouTube" campaign
All future activity linked to this source
Attribution is permanent — once a player is attributed to a campaign, they stay attributed even if they later join through a different hostname.
Campaign Analytics
Each campaign shows:
| Metric | Description |
|---|---|
| Total Players | Unique players from this source |
| New Players | First-time joins via this campaign |
| Sessions | Total play sessions |
| Playtime | Total hours played |
| Revenue | Purchases attributed to this source |
| Retention | Day 1/7/30 return rates |
Use Cases
- YouTubers — Give each creator a unique subdomain
- TikTok/Social — Track different social platforms
- Discord Ads — Measure paid promotion ROI
- Server Lists — See which listing sites perform best
- Events — Track players from special promotions