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Campaigns

Track where your players come from. Campaigns let you attribute players to specific sources — like a YouTuber's video, a TikTok post, or a Discord ad — by using unique hostnames.

When a player joins through youtube.myserver.net instead of play.myserver.net, Analyse automatically attributes them to your "YouTube" campaign. You can then see exactly how many players each source brings and how valuable they are.

Setup

Step 1: Create a Campaign

  1. Go to Campaigns in your project dashboard
  2. Click "New Campaign"
  3. Enter a name (e.g., "YouTube")
  4. Add the hostname players will use (e.g., youtube.myserver.net)
  5. Click "Create"

Step 2: Verify Your Domain

Before the campaign works, you need to verify domain ownership:

  1. Go to Project Settings → Domains
  2. Add your domain (e.g., myserver.net)
  3. Add the DNS TXT record shown
  4. Wait for verification (usually under 5 minutes)

See the Domain Verification guide for detailed instructions.

Step 3: Create DNS Record for Subdomain

Point your campaign subdomain to your server:

  1. In your DNS provider, create an A record or SRV record
  2. Point youtube.myserver.net to your server IP
  3. Share the link with your content creator

How Attribution Works

1

Player clicks link: youtube.myserver.net

2

Minecraft client connects to that hostname

3

Analyse captures the hostname on join

4

Player attributed to "YouTube" campaign

5

All future activity linked to this source

Attribution is permanent — once a player is attributed to a campaign, they stay attributed even if they later join through a different hostname.

Campaign Analytics

Each campaign shows:

MetricDescription
Total PlayersUnique players from this source
New PlayersFirst-time joins via this campaign
SessionsTotal play sessions
PlaytimeTotal hours played
RevenuePurchases attributed to this source
RetentionDay 1/7/30 return rates

Use Cases

  • YouTubers — Give each creator a unique subdomain
  • TikTok/Social — Track different social platforms
  • Discord Ads — Measure paid promotion ROI
  • Server Lists — See which listing sites perform best
  • Events — Track players from special promotions