Funnels

Visualize how players move through multi-step processes. Funnels show you where players drop off — whether it's during onboarding, a quest chain, or any sequence of events.

Combine your custom events into funnels to understand conversion rates and identify bottlenecks in your player experience.

Setup

Step 1: Track Your Events

First, make sure you're tracking the events you want to analyze. See Custom Events for setup.

For a tutorial funnel, you might track:

• tutorial_started
• tutorial_step_1_completed
• tutorial_step_2_completed
• tutorial_finished

Step 2: Create a Funnel

1. Go to Funnels in your project dashboard
2. Click "New Funnel"
3. Add events in order:
   • Step 1: tutorial_started
   • Step 2: tutorial_step_1_completed
   • Step 3: tutorial_step_2_completed
   • Step 4: tutorial_finished
4. Click "Create"

Step 3: Analyze Drop-offs

Your funnel shows conversion at each step:

tutorial_started → step_1_completed → step_2_completed → tutorial_finished
      1000              750                 600                 450
                    (25% drop)           (20% drop)          (25% drop)

Reading Funnel Data

Use Cases

• Onboarding — Track tutorial completion rates
• Quests — See where players abandon quest chains
• Purchases — Measure shop browse → purchase conversion
• Progression — Analyze level advancement flow
• Events — Track participation in multi-stage events

Tips

• Keep funnels focused — 3-6 steps works best
• Order matters — Events must happen in sequence
• Use time windows — Set max time between steps to filter outliers
• Compare segments — View funnels by campaign source