Analyse
Grow your serverMeasure influencer ROI

Grow your server

Measure influencer ROI

Know exactly how much you spent on a creator and how much revenue they drove back. Down to the player.

If you pay creators, you should know exactly how much they make you back. Not roughly, not "feels good", exactly. Analyse has every piece of data you need for that math.

The formula

ROI = (attributed revenue - what you paid) / what you paid

A creator you paid $500 who drove $2,000 in revenue has an ROI of (2000 - 500) / 500 = 3x.

How to read it in Analyse

Every Campaign page shows total revenue attributed. That's the top number. You subtract what you paid and you have it.

If you want to automate this further, on the Campaign page you can enter "Campaign spend" so Analyse does the math for you and shows ROI directly.

Choose a time window

Revenue builds up over time. Measuring ROI in the first 48 hours will always make a creator look bad.

  • 7-day ROI is the earliest honest read
  • 30-day ROI is your main number
  • 90-day ROI is the true answer, but you have to wait 3 months

Most servers run their big decisions off 30-day numbers.

Counting creator codes

If you also gave the creator a code, their true "earnings" for you is the sum of:

  • Revenue from their Campaign (people who joined from their link)
  • Revenue from their Code (people who used their discount at checkout, even if they joined from somewhere else)

Use the combined number. They worked for both.

What "paying" includes

Don't forget all the components when you calculate what you paid:

  • Flat fee you sent them
  • Free ranks, cosmetics, or in-game items you gave them (at your cost, not retail)
  • Your team's time preparing briefs and assets (optional but real)
  • The discount players get when using their Creator code

A full example

ThingAmount
Flat sponsor fee$500
Free "VIP+" rank$25
Code discount given on their sales$180
Total cost$705
Campaign revenue, 30 days$1,800
Code revenue, 30 days$420
Total revenue$2,220
ROI2.15x

Keep it brutal

If a creator's 30-day ROI is under 1x, you lost money. Under 2x, you broke even after taxes and overhead. Over 2x, you have a keeper.

Compound creators

Some creators take weeks or months to "show up" in the numbers because they have an older audience that reads comments before joining. Don't kill them after 30 days if the ROI is still trending up. Watch the 90-day number.

Related