Analyse
Getting startedCreate your first campaign

Getting started

Create your first campaign

Turn a subdomain into a tracking link so you can see exactly which creator or ad drove each player.

A Campaign is how you track where a player came from. You pick a short subdomain on a domain you've already verified, hand that link to a creator (or drop it in an ad), and anyone who joins your server through it is attributed to the Campaign forever.

Once it's set up, every chart in Analyse can be broken down by Campaign. You'll know exactly which creator, ad, or channel drives the most players, the most retention, and the most revenue.

Before you start

Make sure you've completed:

If those are green, you're ready.

Step 1: Create the Campaign in Analyse

  1. 1

    Open your Server then Campaigns

    In the sidebar on the left.

  2. 2

    Click "New Campaign"

    Give it a clear, short name. Use the creator's handle, the platform, or the ad name. Good examples: pewds, tiktok-summer-ad, reddit-mcservers.

  3. 3

    Pick a subdomain on a verified domain

    Type the subdomain (e.g. pewds) and pick one of your verified domains from the list (e.g. yourserver.com). Analyse builds the full hostname for you: pewds.yourserver.com.

  4. 4

    Save

    The Campaign is created immediately.

Step 2: Point the subdomain at your Minecraft server

For Minecraft to route pewds.yourserver.com to your actual server, your DNS provider needs a record for the subdomain. Analyse doesn't run your DNS - you do this in the same place your main play.yourserver.com record lives.

  1. 1

    Open your DNS panel

    Same provider you used to verify the domain.

  2. 2

    Add a record for the subdomain

    The easiest option is a CNAME pointing at the same target as your main server address (e.g. play.yourserver.com). An A record pointing at your server's IP works too.

  3. 3

    Save and wait a minute for DNS to propagate

Why this is just normal DNS

Attribution works off the hostname the player typed into Minecraft, which the plugin reads at join time. That means the subdomain only has to resolve to your server - it does NOT need to point at Analyse. Any valid DNS record that routes the subdomain to your Minecraft server is fine.

Wildcard shortcut

If you plan to run a lot of Campaigns, add a single wildcard record at your DNS provider (e.g. *.yourserver.com CNAME to play.yourserver.com). After that, every new Campaign subdomain works immediately with no extra DNS.

Step 3: Give the Campaign link to the creator

Tell the creator to use pewds.yourserver.com in their video description, their on-screen join card, or anywhere else they mention your server. That's it.

When players type that address to join, Analyse sees the hostname, tags the player with the Campaign, and remembers it forever. Even when that same player joins next week through play.yourserver.com, their attribution stays locked to pewds.

Why a subdomain and not a URL parameter

Subdomains work on every client: vanilla Minecraft, mobile Bedrock, Discord join links, server list embeds. Query parameters and referrers don't survive any of that. A subdomain is the one technique that works everywhere.

See your first results

Once players start joining through the subdomain, open the Campaign in Analyse. You'll see:

  • How many unique players joined through the link
  • Their country and platform (Java vs Bedrock)
  • Traffic and revenue over time
  • Any revenue they've generated (if your store is connected)

Creator-friendly share link

If campaign sharing is enabled on your plan, the Campaign page has a "Share" button that gives you a public link. You can send that to the creator so they can see their own stats in real time, without needing an Analyse account. Players, countries, chart, and conversions are on by default; revenue is off by default and you can flip any of them on or off per share link.

What to do next

  • Create a Campaign for every channel you already use. Even if you don't sponsor anyone, it's worth one Campaign per social platform.
  • Read Pick the right creators to see how to turn Campaign data into better sponsorship decisions.
  • If you sell anything, make sure Connect your store is done. Revenue attribution only works once Tebex is hooked up.