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FeaturesAcquisition

Features

Acquisition

See new vs lost players, net growth, busy hours, and whether new joins actually come back.

The Acquisition page answers a simple question: are you actually growing, or just swapping players in and out?

Open Growth → Acquisition from a Server or Network.

The timespan selector affects the net growth chart, seasonality, and return rate. Headline stats (today / 7-day avg / 30-day avg) are always computed from the latest day regardless of the selector. The traffic heatmap always shows the last 28 days of session starts.

What's on it

Headline stats

Three numbers at the top:

  • New players today
  • Average new players per day (last 7 days)
  • Average new players per day (last 30 days)

Each one compares to a specific prior window: today vs yesterday, 7-day avg vs the prior 7 days, 30-day avg vs the prior 30 days. Glance here first — if today is fine but the 7-day average is falling, you've got a slow leak.

Net growth chart

A line chart with three lines:

  • New players — how many joined that day
  • Lost players — how many stopped showing up (based on your inactivity settings)
  • Net — new minus lost

If net stays below zero for a week, you're shrinking even if creators are still sending traffic. That's the chart to watch before you blame a bad video.

Seasonality

A bar chart of joins by day of the week. Useful for spotting patterns like "Saturdays always spike" or "Mondays are dead." If you run ads or post content on a schedule, compare this chart before and after.

Traffic heatmap

A grid of day × hour showing when people actually play over the last 4 weeks. Darker = busier. This chart does not follow the timespan selector.

Use it to:

  • Pick better times for restarts or events
  • See if your peak hours match when staff are online
  • Spot weird dead zones (maybe EU players can't connect at 3am your time)

Return rate

Shows what share of new players come back for a second session, plus a trend over time. Expand the Return rate section to see the stat and chart — it is collapsed by default.

Low return rate usually means onboarding — spawn, tutorial, first 5 minutes — not marketing. If Acquisition looks good but return rate is bad, fix the first session before spending more on creators.

Lost players threshold

Lost players on the net growth chart use your churn inactive days setting under Server Settings → Analytics.

How to use it

  1. 1

    Check the headline stats

    Are new players trending up or down?

  2. 2

    Look at net growth

    Positive net = growing. Negative net = you're losing faster than you're gaining.

  3. 3

    Scan seasonality and the heatmap

    Plan restarts, events, and staff coverage around when players are actually online.

  4. 4

    Check return rate

    If joins look fine but return rate is weak, the problem is inside the server, not the ad.

Networks

Open Acquisition from a Network instead of a single Server to see combined numbers across every gamemode. Same charts, rolled up.

Tips

  • Don't celebrate a join spike alone. A creator can fill the server once. Net growth and return rate tell you if they stuck.
  • Compare weekdays before changing your schedule. Moving a weekly event without checking seasonality is a common mistake.
  • Use the heatmap before blaming lag. If everyone quits at the same hour, it might be maintenance, not performance.

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